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Matcha vs Green Tea: Is Matcha Green Tea? Sencha Compared by Growing, Processing, Caffeine per Cup and Price

#matcha vs green tea#is matcha green tea#sencha#caffeine#powdered tea

Omakase Matcha editorial teamReviewed by: Takahiro Sugiyama (CEO, meguri Inc.)

記事の写真 matcha-vs-green-tea
Contents
  1. Is matcha green tea? Matcha vs green tea
  2. Matcha is a green tea
  3. Compared here with sencha
  4. Growing: shaded or grown in sunlight
  5. Tencha is grown under shade
  6. Shading increases umami and lowers astringency
  7. Processing: dried without rolling and ground, or rolled and dried
  8. How sencha is made
  9. How matcha is made
  10. How they are drunk: the whole powder, or only the liquid
  11. How to make matcha
  12. How to brew sencha
  13. Composition compared per 100g of tea
  14. Values in the Standard Tables of Food Composition
  15. Theanine is not in the tables
  16. Values vary even within matcha
  17. Per cup (calculated from the food composition tables)
  18. 2g of matcha and 100g of sencha infusion
  19. What the calculation shows
  20. Price: tencha is about 4.9 times sencha
  21. Aracha prices by picking season
  22. Prices are still rising
  23. Matcha vs green tea powder (powdered tea) and konacha
  24. How the labelling standard divides them
  25. Composition also differs
  26. Using each on a café menu
  27. Menu items that suit matcha
  28. Menu items that suit sencha
  29. What to check on the menu name and when buying

What this article covers

  • Why matcha is a type of green tea, and how it differs from sencha
  • Shaded or grown in sun, dried without rolling or rolled: how the two are grown and made
  • What Japan's Standard Tables of Food Composition show per 100g of tea and per cup
  • The price gap between tencha and sencha aracha
  • How matcha differs from green tea powder (powdered tea), and how cafés can use each on the menu

Matcha and sencha are both green teas made from the leaves of the same tea plant (Camellia sinensis). Even so, they differ widely in color, taste and price. The differences come from three things: whether the tea field is shaded before picking, whether the picked leaves are rolled, and whether you drink the whole powder. Checking how much the composition and price differ, using Japan’s official food tables and statistics, makes it easier to decide how to use each on a café menu.

Is matcha green tea? Matcha vs green tea

Matcha is a type of green tea, and it differs from sencha in how it is grown, made and drunk. Green tea is the general name for tea whose leaves are steamed or similar after picking to stop the action of the enzymes in the leaf, and both matcha and sencha belong to it.

Matcha is a green tea

The Green Tea Labelling Standard of the Japan Tea Central Public Interest Incorporated Association (a voluntary industry standard, last revised on 10 July 2026) defines green tea as tea leaves that are steamed or pan-fired to stop the action of the enzymes in the leaf, then made ready to drink. The table of names in this standard lists sencha, gyokuro, matcha, powdered tea and others.

The Standard Tables of Food Composition in Japan (8th revised edition, 2023 supplement), published by MEXT (Japan’s Ministry of Education, Culture, Sports, Science and Technology), also place matcha and sencha in the same “green tea” group. The English name given for matcha is “Green tea/“Maccha”.”

Compared here with sencha

The most widely drunk green tea in Japan is sencha. MAFF (Japan’s Ministry of Agriculture, Forestry and Fisheries) describes sencha as “the most commonly drunk tea,” and sencha made up 48.1% of Japan’s 2025 aracha (unfinished tea before final processing). Tencha, the raw material for matcha, made up 8.6%.

This article compares matcha with sencha. The main differences are:

Matcha Sencha
Growing The tea field is shaded for about 2 to 3 weeks before picking Grown in sunlight without shade
Processing Steamed, dried without rolling to make tencha, then ground in a mill Steamed, then rolled while it is dried
How it is drunk The powder is mixed into hot water and drunk whole Hot water is poured over the leaves and only the liquid is drunk
Amount used at a time About 2g (one bowl, 70mL of hot water) About 10g (one pot, poured into several cups)
Price of 2025 aracha (all-season average) Tencha ¥8,562/kg ¥1,746/kg

Amounts follow the Kyoto Prefectural Tea Research Institute’s brewing methods. Prices come from MAFF materials (survey by the National Federation of Tea Producers’ Associations).

Tea sold overseas as “green tea” also includes Chinese green tea. According to the Standard Tables of Food Composition, most Japanese green tea is steamed, while Chinese green tea is almost all “kamairi-cha,” made by pan-firing.

Growing: shaded or grown in sunlight

Tencha, the raw material for matcha, is grown with the tea field shaded for about 2 to 3 weeks before picking to block sunlight. Sencha is grown without shade. This is where the difference in taste and color begins.

Tencha is grown under shade

According to MAFF, tencha is made from leaves picked from an “ooishita” (shaded) tea field, which is covered for about 2 to 3 weeks before picking with reed screens, straw mats or kanreisha (a shade cloth), often on a shelf. Gyokuro is also shaded, for about 20 days, and kabusecha for about 7 days. Together, these three are called “ooi-cha” (shaded teas).

Shading increases umami and lowers astringency

NARO (Japan’s National Agriculture and Food Research Organization) states that matcha contains more amino acids such as theanine, a source of umami, than sencha. Shading lowers epigallocatechin (EGC), one of the catechins (the compounds behind astringency), while epigallocatechin gallate (EGCG) does not change.

Blocking sunlight also makes the leaves a deeper green.

Processing: dried without rolling and ground, or rolled and dried

Sencha is steamed and then rolled while it is dried, while tencha is steamed and dried without rolling. Matcha is this tencha ground into a fine powder with a tea mill.

How sencha is made

The labelling standard of the Japan Tea Central Public Interest Incorporated Association defines sencha as tea “made by steaming, rolling and drying tea leaves.” According to MAFF materials, sencha goes through rolling while it is dried, plus a step that shapes the leaves into thin, long needles (seiju, final rolling).

How matcha is made

Matcha is made in this order:

  1. New shoots are picked from the shaded field and steamed
  2. The leaves are dried without rolling, in a tencha furnace (a drier made for tencha) or similar
  3. Stems and veins are removed with machines such as wind separators, and the leaf parts are finished as tencha
  4. The tencha is ground into a fine powder with a tea mill

The labelling standard defines the tea mill as “a stone mill used to grind tencha into a fine powder to make matcha,” and includes grinders that work in the same way as a stone mill. Tencha has no rolling step and is dried in a tencha furnace or similar drier, so the machines on its processing line differ from those for sencha. A manual by NARO and partners shows the tencha processing line as a diagram with a steamer, a tencha drier, a wind separator, a stem separator and other machines.

How they are drunk: the whole powder, or only the liquid

Matcha powder is mixed into hot water and drunk with the leaf, while for sencha hot water is poured over the leaves and only the liquid is drunk. This difference changes how much of each component you take in from one cup.

How to make matcha

The Kyoto Prefectural Tea Research Institute says to put two scoops of sifted matcha with a chashaku (bamboo tea scoop), about 2g, into a bowl, and whisk it with 70mL of hot water cooled to 70 to 80°C. The amount, water temperature and whisking are covered in How to Make Matcha.

How to brew sencha

The Kyoto Prefectural Tea Research Institute says to put about 10g of leaves in a kyusu (Japanese teapot), pour in hot water cooled to about 70°C, wait about 2 minutes, then pour it out into the cups. The leaves stay in the pot, and the same leaves can be used for a second and later infusions. For later infusions, the water temperature is raised and the waiting time is shortened.

Composition compared per 100g of tea

Per 100g of tea, matcha has more caffeine, while sencha has more vitamin C. Neither tea is higher in every component.

Values in the Standard Tables of Food Composition

The main values per 100g for matcha (tea) and sencha (tea leaves) in the Standard Tables of Food Composition are:

Component (per 100g) Matcha Sencha (leaves)
Caffeine 3.2g 2.3g
Tannin 10.0g 13.0g
β-carotene equivalent 29,000μg 13,000μg
Vitamin K 2,900μg 1,400μg
Vitamin C 60mg 260mg
Total dietary fiber 38.5g 46.5g
Protein 29.6g 24.5g
Energy 237kcal 229kcal

Caffeine and tannin (a source of astringency) are values listed in the remarks column of the tables. For matcha, the remarks also say it is a powdered product.

Source: MEXT Food Composition Database, “抹茶 茶” (Matcha, tea; Standard Tables of Food Composition in Japan, 8th revised edition, 2023 supplement) https://fooddb.mext.go.jp/details/details.pl?ITEM_NO=16_16035_7

Theanine is not in the tables

Theanine, a source of umami, is not an item in the Standard Tables of Food Composition. When NARO tested 56 samples of Japanese matcha, higher-priced matcha tended to contain more theanine. Amino acids such as theanine are reported to be higher in matcha than in sencha.

Values vary even within matcha

The Standard Tables of Food Composition note that the composition of tea differs considerably between high-grade and low-grade products, and that mainly mid-grade products were analyzed. Values change with grade (quality) even for the same matcha, so the figures in the table are a guide. Differences by grade are covered in Matcha Grades Explained.

Per cup (calculated from the food composition tables)

Compared by the amount you drink, one cup of matcha gives you more caffeine and β-carotene than sencha. This is because matcha is drunk as whole leaf, while with sencha you drink only what has dissolved into the hot water.

2g of matcha and 100g of sencha infusion

For matcha, we used 2g, one bowl by the Kyoto Prefectural Tea Research Institute’s method, and multiplied the values per 100g in the tables by 0.02. For sencha, we used the values for “sencha, infusion” per 100g in the tables as they are. The infusion in the tables was made by steeping 10g of tea in 430mL of water at 90°C for 1 minute.

Source: MEXT Food Composition Database, “せん茶 浸出液” (Sencha, infusion; Standard Tables of Food Composition in Japan, 8th revised edition, 2023 supplement) https://fooddb.mext.go.jp/details/details.pl?ITEM_NO=16_16037_7

Component 2g of matcha (calculated) 100g of sencha infusion
Caffeine 64mg 20mg
Tannin 200mg 70mg
β-carotene equivalent 580μg 0 (estimated)
Vitamin K 58μg Trace
Vitamin C 1.2mg 6mg
Total dietary fiber 0.77g Not measured
Energy 4.7kcal 2kcal

What the calculation shows

  • Caffeine from 2g of matcha is about 3 times that of 100g of sencha infusion
  • β-carotene and vitamin K, which are high in the leaves, barely come out into sencha infusion
  • Vitamin C is higher in sencha per 100g of leaves, and also higher in sencha infusion per cup

If you use 3g of matcha in one cup, for example in a matcha latte, the caffeine is 96mg by calculation. With sencha, the amount that comes out changes with the amount of leaves, the water temperature and the steeping time, so the values in this table apply to the brewing method used in the tables.

Price: tencha is about 4.9 times sencha

The all-season average price of 2025 aracha was ¥8,562 per kg for tencha and ¥1,746 for sencha, so tencha was about 4.9 times sencha. Tencha goes through steps that sencha does not: the tea field is shaded, the leaves are dried without rolling in a tencha furnace or similar, and stems and veins are removed.

Aracha prices by picking season

The 2025 aracha prices per kg in MAFF materials (survey by the National Federation of Tea Producers’ Associations) were:

2025 (Japan) First flush Second flush All-season average
Tencha ¥10,030 ¥4,950 ¥8,562
Sencha ¥2,278 ¥1,321 ¥1,746

Even comparing first flush with first flush, tencha is about 4.4 times sencha (calculated). Aracha is unfinished tea; to make matcha, stems and veins are removed and the tea is ground in a mill after this stage.

Prices are still rising

According to Ippodo Tea, interest in matcha rose worldwide from around 2024, and demand grew quickly. In the average trading prices of first flush tea at the Kyoto market (JA Zen-Noh Kyoto tea market) compiled by the company, tencha rose about 3.3 times and sencha about 2.0 times from 2024 to 2026 (as of 19 June 2026). Why prices rose and the outlook are covered in Is There a Matcha Shortage?

Matcha vs green tea powder (powdered tea) and konacha

Even if the powder is green, only ground tencha is matcha. Tea such as sencha made into powder with a grinder is a different tea called powdered tea. A powder labelled “green tea powder” overseas can be either matcha or powdered tea.

How the labelling standard divides them

The labelling standard of the Japan Tea Central Public Interest Incorporated Association divides tea in powder or fine form as follows:

Name Definition (translated)
Matcha Tencha made into a fine powder with a tea mill or similar
Powdered tea (funmatsu-cha) Tea made into powder with a grinder or similar
Konacha Tea in powder form sifted out in the finishing process
Instant tea Water-soluble solids extracted from green tea, concentrated and dried into powder or granules

Konacha (literally “powder tea”) has a similar name but is a different tea from matcha and powdered tea. It is tea in powder form sifted out in the finishing process (including cut leaves), and in Japan’s export statistics it falls under “other” rather than “in powder form.”

Composition also differs

In NARO’s study, only 1 of 56 samples of Japanese matcha had 1% theanine or less, while all 6 samples of commercial powdered tea had 1% or less. On a green color indicator that correlates closely with chlorophyll content, every matcha sample was at or above a set value (0.4), and no powdered tea sample exceeded it. How to read labels and check whether matcha is genuine is covered in What Is Pure Matcha?, and how we think about grades on Matcha grades.

Using each on a café menu

Matcha suits menu items mixed with milk or sweeteners, and sencha suits tea brewed and served as it is. Because the whole matcha powder is mixed in, its color and taste stay in the drink.

  • Matcha latte, iced matcha latte, matcha served straight
  • Sweet drinks and smoothies, baked goods, ice cream

Because the powder is mixed into the liquid, there is no need to strain leaves, and the amount per cup can be set in grams. Grades and recipes for lattes are covered in How to Choose Matcha for Café Lattes.

  • Hot green tea brewed in a teapot or pot
  • Green tea served cold

Because it is brewed by steeping the leaves, the leaves are removed after pouring. By the Kyoto Prefectural Tea Research Institute’s method, it is about 10g of leaves with water at about 70°C for about 2 minutes.

What to check on the menu name and when buying

If you write “matcha” on your menu, check the specification sheet to confirm that the raw material of the powder you buy is tencha. Low-priced green powders also include powdered tea and latte mixes. Ask your supplier for:

  • Ingredients and name (matcha, powdered tea, or a mix containing sugar or other ingredients)
  • Origin and picking season (first flush, or second flush and later)
  • Lot number, certificate of analysis and pesticide residue test results

Differences by origin are covered in region articles such as What Is Uji Matcha?

Sources

FAQ

QIs matcha green tea?

AYes, it is a type of green tea. The Standard Tables of Food Composition in Japan (8th revised edition, 2023 supplement) place matcha in the same “green tea” group as sencha, and the Green Tea Labelling Standard of the Japan Tea Central Public Interest Incorporated Association defines matcha as one of the names of green tea. It differs from sencha in that the tea field is shaded, the leaves are dried without rolling to make tencha and then ground in a mill, and the whole powder is drunk.

QWhich has more caffeine, matcha or green tea?

APer 100g of tea, the Standard Tables of Food Composition list 3.2g for matcha and 2.3g for sencha leaves. Compared by the amount you drink, 2g of matcha (one bowl by the Kyoto Prefectural Tea Research Institute's method) works out at 64mg by calculation, while 100g of sencha infusion contains 20mg. Because matcha is drunk as a whole powder, one cup gives you more caffeine. The figure changes with the amount used: with 3g of matcha it is 96mg by calculation.

QWhat is the difference between matcha and green tea powder (powdered tea)?

AThe raw material and the way the powder is made are different. Under the labelling standard of the Japan Tea Central Public Interest Incorporated Association, matcha is tencha (tea grown under shade and dried without rolling) ground into a fine powder with a tea mill or similar, while powdered tea is tea made into powder with a grinder or similar. In a NARO study, all 6 samples of commercial powdered tea contained 1% or less of theanine, a source of umami.

QWhy is matcha more expensive than green tea?

AIts raw material, tencha, goes through steps that sencha does not. The tea field is shaded for about 2 to 3 weeks, the leaves are dried without rolling in a tencha furnace or similar, and stems and veins are removed before the tea is ground in a mill. Prices already differ widely at the aracha stage: according to the National Federation of Tea Producers' Associations, the all-season average price of 2025 aracha was ¥8,562 per kg for tencha and ¥1,746 for sencha, about 4.9 times.

QIf you grind sencha, does it become matcha?

ANo. Under the labelling standard of the Japan Tea Central Public Interest Incorporated Association, matcha is limited to tencha ground into a fine powder with a tea mill or similar, and tea such as sencha made into powder with a grinder is a different tea called “powdered tea.” Sencha is grown without shade and rolled while it is dried, so it already differs from tencha at the raw material stage.

Reviewed by

Takahiro Sugiyama

CEO, meguri Inc.

Born in Gifu, Japan. Founded meguri Inc. in 2026. Visits tea fields and factories in Uji, Yame, Shizuoka, Kagoshima and Miyazaki, and cafés in Singapore and Bangkok, to source matcha and work with shops overseas.

View profile →

Products

Matcha mentioned in this article

KM-038Uji Matcha Powder 1kg for Lattes – Latte Grade, Halal

US$175 / kg

Blend
Single origin (Uji)
Cultivar
Okumidori, Saemidori, Yabukita
Harvest
First + second flush
Milling
Machine-milled
KM-011Yame & Kagoshima Matcha Powder 1kg for Lattes – Latte Grade

US$165 / kg

Blend
Multi-origin blend (Yame & Kagoshima)
Cultivar
Yabukita
Harvest
First 80% + second 20%
KM-014Culinary Grade Matcha Powder 1kg – Shizuoka & Kagoshima, Halal

US$130 / kg

Blend
Multi-origin blend (Shizuoka & Kagoshima)
Harvest
Third flush & later
Milling
Machine-milled

Check with samples whether it suits your latte

Tell us about your menu and the milk you use, and we’ll send up to 3 matcha samples.

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Why Is Matcha So Expensive? Tencha, Stone Milling, Harvest and Japan's Export Prices, Down to the Cost per Cup
記事の写真 private-label-matcha
Private Label Matcha: How It Differs from OEM, the Steps, and What to Decide on Specs, Packaging and Labels
記事の写真 thailand-import
How to Import Matcha into Thailand: Thai FDA Import Licence, Food Registration, Tariff Quota and VAT
記事の写真 genmaicha
What Is Genmaicha? Genmaicha Green Tea, Matcha-Iri Genmaicha, Caffeine vs Matcha and Hojicha, Powder and Lattes for Cafés
記事の写真 hojicha
What Is Hojicha? Hojicha vs Matcha, Caffeine, Hojicha Powder and Hojicha Latte Ratios for Cafés
記事の写真 how-to-make-matcha-latte
How to Make a Matcha Latte (Hot): 7 Official Recipes Compared, Milk Temperature, Latte Art and Cost per Cup
記事の写真 matcha-baking
Matcha for Baking: Official Recipe Ratios Compared, Why the Green Fades, and Cost per Cake for Cafés
記事の写真 matcha-bowl
Matcha Bowl (Chawan) Guide: Shapes, Sizes, Pottery Styles, Bowls with a Spout, Café Care and Lead Limits
記事の写真 matcha-drinks
Matcha Lemonade, Tonic, Soda and Coconut Water: 12 Official Recipes Compared, Why the Color Changes, and Cost per Drink for Cafés
記事の写真 matcha-whisk
Matcha Whisk (Chasen): How to Use and Clean It, Drying and the Whisk Holder, When to Replace It, and Café Use
記事の写真 matcha-caffeine
Does Matcha Have Caffeine? How Much Caffeine Is in Matcha per Cup, Compared With Coffee, Black Tea and Gyokuro
記事の写真 matcha-syrup
Matcha Syrup Recipe for Cafés: 8 Official Recipes Compared, Storage, Amount per Drink and Cost
記事の写真 pure-matcha
Pure Matcha: What 100% Pure Matcha Powder Means, How It Differs from Latte Mixes, and How to Check It Is Real
記事の写真 singapore-import
How to Import Matcha into Singapore: SFA Registration, Import Permit, GST and Labelling
記事の写真 buy-matcha-wholesale
Bulk Matcha: How to Buy Matcha Wholesale, Choose a Supplier and Check a Quote
記事の写真 grades
Matcha Grades Explained: Ceremonial vs Latte vs Culinary Grade Matcha, Compared by Harvest, Milling and Price
記事の写真 how-to-make-matcha
How to Make Matcha: Amount, Water Temperature, Whisking, and a Daily Routine for Cafés
記事の写真 iced-matcha-latte
Iced Matcha Latte Recipe: How to Make It Without Lumps, Ratios from Japanese Tea Makers, Layering, and Café Prep
記事の写真 kagoshima-matcha
Kagoshima Matcha: How Kagoshima Became Japan's Top Tencha Producer, Where It Is Grown, Cultivars, Kagoshima vs Uji, and What to Check When Buying
記事の写真 matcha-latte-for-cafes
How to Choose Matcha for Café Lattes: Grades, Recipes and Cost per Cup
記事の写真 matcha-lead-testing
Matcha Lead: Does Matcha Have Lead? Why It Gets In, Limits by Country, and the Test Documents to Ask For
記事の写真 matcha-shelf-life
Does Matcha Go Bad? Matcha Shelf Life Before and After Opening, and How to Store It in Hot Climates
記事の写真 matcha-shortage
Is There a Matcha Shortage? Why Matcha Prices Keep Rising and What Cafés Can Do
記事の写真 nishio-matcha
Nishio Matcha: What It Is, the Trademark Conditions, How Aichi Compares with Uji and Kagoshima, and What to Check When Buying
記事の写真 shizuoka-matcha
Shizuoka Matcha: Tencha Volume, the Shift from Sencha, Growing Areas, and What to Check When Buying
記事の写真 strawberry-matcha-latte
Strawberry Matcha Latte for Cafés: Strawberry Purée, Layering, Six Brand Recipes Compared and Cost per Cup
記事の写真 uji-matcha
What Is Uji Matcha? Definition, Where It Is Grown, How It Compares, and What to Check When Buying
記事の写真 yame-matcha
Yame Matcha: What It Is, How It Relates to Yame Tea and Yame Gyokuro, Production, Uji Compared, and What to Check When Buying
記事の写真 oat-latte
Oat Milk Matcha Latte: Best Milk for Matcha Latte, Official Recipes Compared and How to Choose Your Matcha
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